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'Drive' Refuels For July Burn-Off

Leave your 4th of July open

May 9, 2007

FOX is bringing back the short-lived car-race drama "Drive," albeit for one night only.

The abruptly cancelled Tim Minear-produced series will return on Wednesday, July 4 for two consecutive hours, running from 8-10 p.m. ET. Those two hours will represent the end of the show's initial six-hour run, as well as the last two produced hours for "Drive" (i.e. don't expect an extensive DVD set featuring 13 episodes, because they don't exist).

FOX pulled "Drive" from its schedule on April 25, after only three airings and four programming hours. The series averaged only 5.6 million viewers overall and a 2.3 rating in the key 18-49 demographic. With the all-important May sweeps period approaching, FOX determined that repeats of "House" would likely attract a larger audience in the Monday 8 p.m. time period.

For the record, this past week's "House" repeat did, indeed, average a 2.7 demo rating and brought in 7.35 million viewers.

The 4th of July is typically one of the lowest rated nights of television of the year, somewhat mirroring FOX's decision to burn off the final episodes of "Arrested Development" opposite the opening of the Winter Olympics on NBC.

Additional "Drive" scripts have been posted on Minear's personal website.